Nimic Blog : Advertising and Production in Canberra

Tips for Writing an Effective Radio Script

by Nimic on Feb 21, 2012, under Advertising, Radio

We get a lot of clients who wish to write their own scripts. This isn’t a problem as long as you understand the format and styling of the radio medium. If you’re thinking of going down this avenue, here are some helpful tips to get you started and get the best results: Read more »»

Maximise Your Marketing Budget Through Frequency

by Nimic on Nov 16, 2011, under Marketing, Television

You will hear time and time again in the advertising world ‘frequency, frequency, frequency’. This simple phrase is becoming more and more important as years go on and as an individual’s time and attention is spread more and more between different mediums and advertising avenues.

Unless you are advertising in a program that is tuned in to by the masses (eg. a sports final, a ceremony of national or international importance) and are already a nationally or internationally recognised company, a one-off ad on any broadcast medium is not likely to help your business or advertising budget. Even the businesses and companies that advertise in this type of programming are gambling that their target market is tuning in at that particular time and not running off to grab a drink, go to the bathroom or generally not paying attention. This can be a very expensive lesson to learn. The truth is, in order to get your target market’s attention, you need commercial repetition. Read more »»

10 Tips for Print Advertising

by Nimic on Sep 29, 2011, under Marketing, Print

1. Deliver on what you promise

Customers hate it when they feel like they’ve been misled. It’s good to offer great things, but make sure they are promises you can keep.
The customer who comes to you and is disappointed probably won’t come back and will most likely tell someone about why they were disappointed. Keep it honest and you will not only get customers, but keep them too.

2. Keep consistent with your brand

If your brand is stylish, you should advertise that way. If your brand is big and loud, then advertise that way. Your brand is what makes your business unique and gives customers an idea of what to expect from your product or services. If your print advertising conflicts with your brand, it gives a confused impression to the public. As the old formula goes: Consistency = Reliability = Trust = Returning customers.

3. Keep things simple and focused

It’s tempting to want to cram everything you can offer and everything that is great about your business into each advertisement. However, to get the greatest results from your print campaign, your message must be simple and concise. If there is too much information, people are less likely to finish looking over your ad and retain the information. Keep the image simple and give the viewer less to remember. Your contact details should also be easy to read. Don’t make the viewer work harder than they need to and they will be more likely to act on your offer. Read more »»

Why Advertise on Television?

by Nimic on Aug 30, 2011, under Marketing, Television

It’s no secret that television advertising can work wonders in increasing customers and sales. But why? This is a question we get asked a lot at Nimic Productions, so we thought we should outline just why television is considered king when it comes to advertising.

Firstly, Australians love television. According to Roy Morgan research figures, watching television is Australia’s favourite leisure activity. The average Australian spends on average 21.15 hours per week watching television. That’s 1095 average hours, or over 6.5 weeks of viewing time per year. And as amazing as that figure is, it’s on the rise. Taking into account this viewing time, coupled with the fact that 99.7 percent of Australians have a television, and 67 percent of homes have more than one television set, you can see just how effective television can be in reaching an audience.

Planning Ahead

by Nimic on Jul 26, 2011, under Marketing

With the beginning of a new financial year, a business owner/manager can benefit greatly by planning their yearly marketing and advertising spends ahead of time. A 12-month advertising plan can make a huge difference to your business’ workflow, cashflow and sales. Let’s take a look at how planning ahead can help you achieve this.

Firstly, booking with media broadcasters and printing companies ahead of time often results in early-bird discounts on advertising costs. Production costs are also higher for last minute jobs as usually extra resources and staff must be utilised to meet tight deadlines. Changes to an advertisement becomes harder to achieve too when time is of the essence. So if you want to push your budget further and maintain the highest quality and effectiveness of your campaigns, this kind of forward planning will get you results.

Secondly, being organised ahead of time takes the stress and panic out of last minute decision making and budget management. The more time you have to think about a project or strategy, the better you can refine your ideas and research for maximum efficiency.

Lastly, with a strategic 12 month plan in place, returns from your media campaigns can be easily tracked and accounted for. This can be continued each year until your 12-month plan grows organically into a perfect fit for your particular business and industry with every dollar invested returning sales and new client relationships.

Hello World!

by Nimic on Jul 23, 2011, under News

This blog is our way of informing and communicating with our clients about the world of marketing, advertising and media production.
Our future blog entries will help you to understand the industry, its various elements, and how these services will benefit your business’ growth and operations.
If you have any questions, please feel free to contact us. We love to chat about the many ways we can provide you with the marketing, advertising and production tools needed to achieve your business goals.