With the beginning of a new financial year, a business owner/manager can benefit greatly by planning their yearly marketing and advertising spends ahead of time. A 12-month advertising plan can make a huge difference to your business’ workflow, cashflow and sales. Let’s take a look at how planning ahead can help you achieve this.

Firstly, booking with media broadcasters and printing companies ahead of time often results in early-bird discounts on advertising costs. Production costs are also higher for last minute jobs as usually extra resources and staff must be utilised to meet tight deadlines. Changes to an advertisement becomes harder to achieve too when time is of the essence. So if you want to push your budget further and maintain the highest quality and effectiveness of your campaigns, this kind of forward planning will get you results.

Secondly, being organised ahead of time takes the stress and panic out of last minute decision making and budget management. The more time you have to think about a project or strategy, the better you can refine your ideas and research for maximum efficiency.

Lastly, with a strategic 12 month plan in place, returns from your media campaigns can be easily tracked and accounted for. This can be continued each year until your 12-month plan grows organically into a perfect fit for your particular business and industry with every dollar invested returning sales and new client relationships.

It may seem daunting to think about planning a whole year’s worth of marketing and advertising, but here at Nimic, we have many clients who were surprised just how easy it is when you have someone to guide you through the process. To help you get started, or for those who have an idea of what they would like to schedule, we’ve attached a 12-month business year calendar download below.

If you’re interested in planning your business’ marketing and advertisement schedule to maximize quality, budget and peace of mind, please feel free to contact us on +61 6262 2439 or email info@nimic.com.au and we’ll be glad to answer any questions you may have and help you to make this year your most profitable yet.

Nimic Productions – Creative marketing and advertising with one thing in mind… Your success.

12-Month Planning Calendar (Right click, Save As).